2 Location-based searches and search queries with a city name  3




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Search Patterns of Web Users in Russia’s Regions
Summer 2010  |  According to Yandex Search
Web users all over Russia make tens of mil ions of search queries on Yandex daily. The way people 
use the search engine may or may not depend on their location. This report is about how people  
in ten large cities in Russia – Khabarovsk, Novosibirsk, Omsk, Ekaterinburg, Samara, Nizhny 
Novgorod, Rostov-on-Don, Voronezh, Saint Petersburg and Moscow – search the web using  
the Yandex search engine. 
The data in this report are for the period from January to April 2010. All key figures and facts  
are provided by Yandex or sourced from TNS Gal up. 
Contents
1. General search activity  2
2. Search queries  2
2.1. Common and unique queries   2
2.2. Location-based searches and search queries with a city name  3
2.3. Mistakes and typos  5
3. Search activity of the Yandex search users in Russia’s largest cities  6
Khabarovsk 6
Novosibirsk 7
Omsk 8
Ekaterinburg 9
Samara 10
Nizhny Novgorod 11
Rostov-on-Don 12
Voronezh 13
Saint Petersburg 14
Moscow 15
4. Comparing users’ search activity in different cities  16
Key facts and figures  18
Appendix  19
1

1. General search activity 
Web users in the ten cities covered by this study — Khabarovsk, 
Novosibirsk, Omsk, Ekaterinburg, Samara, Nizhny Novgorod, Rostov-on-Don, 
Voronezh, Saint Petersburg and Moscow — account for 45% of all search 
queries on Yandex. Users in these cities make 18.5 m search sessions1 
1 Search session refers  
per day, with the total duration of one hundred years. 
to a sequence of search 
queries a user makes  
On any given day, someone using Yandex search on average makes 
to complete one search 
6–7 queries during 2–3 search sessions. Each query, together with the time 
task. If a user hasn’t made 
spent on viewing search results, takes about two minutes. In 55% cases 
any new searches within  
10 minutes after the last 
searchers find what they are looking for with a single search query, right  
one, a search session is 
at the first attempt. As a rule, they only look at the first search results page 
considered to be complete. 
(average number of search results pages viewed by users per search query is 1.3).
Length of search session  
is the time from the moment 
the user makes the first 
search query to the time 
According to TNS, as of March 2010, 82.6% of the monthly online 
when they make the last 
audience in Russia use Yandex, with 36.4% making searches at Mail.ru 
query within one search 
session. The time the user 
and 20.3% looking for information on Rambler (some use more than one 
spends viewing search 
search system). There are no TNS statistics available for Google.   
results for the last query  
is not included. 
2. Search queries 
2.1. Common and unique queries  
Yandex processes about 100 m search queries daily. Some of the queries 
recur tens and even hundreds of thousands times a day. These queries are 
the same in all of Russia’s ten largest cities, only with a slight variation  
in their popularity from city to city. Also, the most popular search queries  
in these cities include the names of large local web portals, like [e1], fifth 
most popular query in Ekaterinburg, or [нгс] ngs, fifth most popular  
in Novosibirsk. The most popular queries, despite their high frequency, are 
only a small part of all queries on Yandex. The top hundred most common 
searches account for only 5% of all search queries, while the top ten 
constitute only 3% of them. 
Table 1. Top-10 most popular search queries on Yandex2
2 The estimate for each 
search query includes 
1 [в контакте] v kontakte
all variations of spel ing 
2 [одноклассники] odnoklassniki
together with misspel ings, 
typos and searches typed 
3  [mail.ru] mail.ru
as if they were a website’s  
URL address.   
4 [порно] porn
So, the estimate  
5 [вконтакте вход на сайт]  vkontakte enter website
for [одноклассники] 
classmates includes 
6 [в контакте вход] v kontakte enter
[однокласники], 
7 [авто ру] avto ru
[jlyjrkfccybrb],  
[www.odnoklassniki.ru] etc. 
8 [порно онлайн] porn online
This table shows the most 
frequently used spel ing. 
9 [мой мир] moi mir
10 [игры для девочек] games for girls
According to Yandex Search, April 2010
2
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